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Beauty Industry, Mergers and Acquisitions

P&G’s Newest Acquisition

Snowberry specializes in natural ingredients.

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By: Jamie Matusow

Editor-in-Chief

Procter & Gamble Co., which owns skincare brands including Olay and SK-II is going au natural, acquiring Snowberry, a New Zealand skin care company that specializes in products that contain natural ingredients to fight anti-aging. Snowberry will continue to be run out of New Zealand. The brand was founded in 2007 by cosmetician Soraya Hendesi. Financial terms were not revealed.
 
“Snowberry brings to our collection of skincare brands unique formulas rooted in the intersection of nature and science,” said P&G spokeswoman Kelly Vanasse. “It is a beautiful brand and story with outstanding performance, which makes it a great fit for P&G.”
 
Snowberry products are currently sold primarily in New Zealand, China and the U.S.

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